Teague's early role in consumer culture is most popularly associated with designs such as the first Polaroid camera, the UPS truck, Texaco service stations, and the Pringles Chips canister.

In the mid-1920s, Walter Dorwin Teague, an illustrator and typographer, was one of a group of individuals interested in pioneering the design of products for manufacturers as a distinct occupation.

[1] Teague's value proposition was to improve the appearance, function and sales of clients' products, thereby strengthening businesses' brand image while translating the era's cultural context through tangible objects.

The concept of "corporate identity" emerged from this cross-disciplined work of commercial design and the applied arts and science of creating the human-designed environment.

[14] In 1945, a year after establishing an engineering division, Teague's corporate structure changed from a sole proprietorship to a partnership, allowing senior staff to be partners in the company.

Products of mass-consumption and the expansion of pop culture in the 1950s strengthened the influence of industrial design in both public consciousness and big business.

This early work would later lead to projects with Ivory soap, Downy, Comet cleanser, Cheetos, Scope mouthwash, Head & Shoulders, and Chiffon margarine.

In addition to banks, showrooms, museums, corporate headquarters, supermarkets and government facilities, Teague's largest space of interior design was for Skidmore, Owings & Merrill's Air Force Academy in Colorado, where design work covered 3.5 million square feet of space, including dining halls, dormitory rooms, classrooms, and more than 60,000 objects.

The inverted figure-8 double deck fuselage provided 6,600 feet of interior space designed specifically for luxury air travel.

The Boeing-Teague team's Air-Force One project received tremendous media attention throughout its development as the aircraft designed to transport the US President and White House staff, and included 100 telephones, two fully equipped kitchens, 16 televisions, seven bathrooms, 31 executive sleeper suites, and other extravagant amenities.

[27] The Boeing-Teague team also developed the Boeing Skyloft Concept in 2005, a first-of-its-kind architectural transformation to create a new level of commercial space in cabin real estate.

Expanding its client-base and award-winning portfolio in the consumer electronics market, Teague collaborated with companies such as Samsung, Panasonic, Gateway, Intel, LG, Hewlett-Packard, and T-Mobile.

Some of their widely acclaimed designs include the Samsung Portable Digital Projector, the Gateway One computer, the Xbox 360 Wireless Racing Wheel, and the Microsoft Shell Laptop.