The title sponsors of the team are online supermarket Picnic and the Dutch mail, parcel and e-commerce company PostNL.

2014 proved to be the team's standout seasons since its creation; Kirsten Wild successfully defended her Tour of Qatar title, taking 3 stage wins in the process, as well as teammate Amy Pieters taking a stage and the young rider classification.

Pieters continued her good form winning the women's Omloop Het Nieuwsblad.

Claudia Häusler secured the team's final overall victory of the 2014 season, winning the 2014 La Route de France.

On 24 September 2014 the team announced that they had secured a four-year sponsorship deal with a German hair care company.