The deal earned a lot of criticism, both on principle and as a result of Edelman's 2006 fake blog scandals.

That month, Oliver Reichenstein pointed out that the so-called "State of the Blogosphere" was more of a PR-tool and money maker for Edelman and Technorati than a reliable source, explaining in particular: a) why Technorati/Edelman's claim that "31% of the blogs are written in Japanese" was "bogus", and b) where the financial profit for the involved parties was in this.

He also claimed that Technorati never quite worked correctly in the past and that the alleged refocus was "a tacit admission that it's given up on its original mission".

As a result, Blogcritic's founders – publisher Eric Olsen and technical director Phillip Winn – became full-time Technorati employees.

In April 2009, Blogcritics underwent a complete site redesign[15] and switched content management systems.

In 2009, Technorati decided to stop indexing blogs and sites in languages other than English in order to focus only on the English-language blogosphere.