The company initially started in Rajasthan, Gujarat, and Punjab, and by December 2017 was spread across the country.

The firm has identified other emerging markets, besides Africa and India, with large populations but low purchasing power.

It entered the Bangladesh and Nepal markets in 2017 and started trial sales in Pakistan.

[5] It is still trying to penetrate the Pakistani market and has started its sales online through various E-commerce channels including its own website.

The Tecno mobile phones sold in India are assembled in their manufacturing facility in Noida, Uttar Pradesh.