[2] The municipality of Tecuala is located in the northern part of the state of Nayarit, between parallels 22° 14', and 22° 34' north latitude and meridians 105° 14' and 105° 45' west longitude.
Most of the land is flat and tending to mangrove swamps in the west, forming part of the national protected zone called Marismas Nacionales.
The economy is based on agriculture with the main crops being sorghum, beans, tobacco, corn, chili peppers, watermelon and jícama.
The Acaponeta River flows into the ocean here and nearby is the Agua Brava lagoon, a place of great fishing and shrimp production.
Playa Novillero, especially the "Peninsula", which has a total area of approximately 3,460-acre (1,400 ha) with ocean and river front, has very attractive plans within the next months to initiate a new concept of a tourist project.