[1] The character typically touted the features and benefits of products unique to Canadian Tire in a friendly, helpful everyday scenario.
In many circles, particularly in relation to blog sites, Simonett's character - commonly referred to as the Canadian Tire Guy (TCTG) - has evoked particularly hostile reactions.
[3] The October 28, 2005 edition of Maclean's published an article that ridiculed Ted Simonett and his "Canadian Tire Guy" character.
Simonett was raised in Kingston, Ontario, where he attended Loyalist Collegiate and Vocational Institute[citation needed] and later Queen's University.
Simonett is also a wildlife and headshot photographer, with Canadian actors including Jackie English (TVO Kids), and Dan Lett.