Teenybopper became widely used again in the late 1960s and early 1970s, following an increase in the marketing of pop music, teen idols and fashions aimed specifically at younger girls, generally 10–15 years old.
[5] The narrative fantasies elaborated around teenyboppers serve as distractions for aspects of life felt to be unrewarding, such as school or work.
[1][5] The subculture is suited to being followed at school or home,[1][5] and girls can hold a party with just a bedroom, a music player, and permission to invite friends.
[6] They helped to establish the new teen idols and wrote the so-called "teeny bopper songs", which "blend soft rock with pop ballad".
[4] The teenybopper idol image is that of the young boy next door, with "girlish" looks and singing about longing for romance.