Originally, the software was sold into the telemarketing marketplace and quickly evolved into mainstream sales applications.
TeleMagic was invented by Michael McCafferty in 1985 and marketed by his company Remote Control International.
[1] As of 2023, TeleMagic continues to be sold and supported by a network of Value Added Resellers (VARs) and consultants.
"[4] Other websites such as CMO.com.au gave TeleMagic credit for "marketers to consolidate, manage and track customer information.
"[5] Not all reception was positive however; according to The Guardian's Guy Clapperton, Jane Harrad-Roberts, the consultant director of the company Marketing Projects, chose to drop TeleMagic after The Sage Group purchased it, feeling that they had made it a worse product.