The initial style of the channel was based exclusively on movies from the Golden Age of Hollywood, which was an obligation given the market conditions and the competition for content at the time of its creation.

Facing this situation, and the lack of other places to obtain content, as well as the commercial strategies of the existing private television stations in Panama, caused the project to convert to over-the-air terrestrial.

Buying content to fill the schedule was difficult in an initial stage, however the ambitions of the negotiating team led by Analida López caused a shift in the strategies.

[1]: 29 The station was the first in Panama to use computer graphics, as well as the first to make full-on program promotions, unlike its competitors, who at the time relied exclusively on static slides and live announcements.

By the end of the decade, Telemetro had produced a large amount of national productions, including daily formats, which was unusual at the time.

The arrival of democracy in 1990 enabled the channel to finally expand to new provinces in Central Panama: Coclé, Herrera, Los Santos and Veraguas.

A special event was held on the December 5-6 weekend of that year, known as El Evento-T. Up until then, areas not covered by the network only knew about its programming by means of videotapes.

The station now had plans to become the leading network, and adopted a new slogan to reflect its total coverage, "El canal que llega más" (The channel that reaches more).

With this, Telemetro cemented its position as a channel that connected with the Panamanian identity, and Evento-T sealed its status at reaching national level.

Produced by Franco Holness, it was about a family from the inland region who moved to the capital to pursue a millionary lifestyle, without leaving behind their traits from their birthplace.

By the efforts of external producer Carlos Pasquini, two new sitcoms followed in 1999: Familia Crisis and Doble Vida, with a more daring and irreverent comic style.

It was a community where fans of the channel received special benefits for birthdays, taking part in Hot Control's audience, discount in participated stores, among others.

The launch of the club featured the network's calendar with its female talent, its success led to 167,000 people signing up - at a time before social media - in just one day.

[1]: 57 Telemetro also entered the film industry in 2009 with the creation of TV movies financed by MEDCOM's CSR projects and with co-financing from USAID.

The movie "Guetto: el destino no es igual para todos" tackled violence in impoverished areas, and became a ratings hit.