[citation needed] Uninor facilitated rapid scaling of the company through a lean operation model, where a large share of the network infrastructure is outsourced to business partners.

Uninor's modern equipment enabled it to introduce targeted offerings and serve a large audience with limited spectrum.

[citation needed] Uninor introduced dynamic pricing, a concept that gives consumers discounts that are based on current network traffic at an individual site and change with location and time.

Over the summer of 2010, the company further simplified its strategy with a focus on three core areas – excellence in mass market distribution, basic services and cost efficient operations.

Changes were also made to the product mix and marketing– making them simpler, more direct and clearly positioning Uninor as an affordable mass market service.

In July 2012, Uninor decided to gradually scale down operations in 4 telecom circles - Karnataka, Kerala, Orissa, Goa and Maharashtra.

[11] Uninor was about shut down services in Rajasthan, Punjab and West Bengal circles on 18 January 2013 but the deadline was extended to 16 February 2013.

[12] The Supreme Court on 15 February 2013 ordered companies that did not win spectrum in the November 2012 auction to immediately discontinue operations.

The spokesperson further claimed that the "sudden apex court order did not give us [Uninor] the opportunity to inform Mumbai customers in advance".

In October 2012, the two companies signed an agreement under which Unitech transferred Uninor assets to Telenor and exited the joint venture.

Telenor subsequently formed Telewings Communications Services Private Limited, a joint venture with Lakshdeep Investments & Finance.

The judgment directed the Indian telecom regulator, TRAI, to recommend a process for re-allocation of the 121 licenses that were issued in 2008.

[citation needed] Telenor Group on 21 February 2012 also announced its intention to form a new entity in India with which its Indian operations will be taken forward.

[42] Uninor on 1 August 2012 said it would auction all of its telecom business before it becomes non-operational on 7 September, the deadline set by the apex court for winding up of operations of all the firms whose licences had been cancelled.

The move was strongly opposed by the firm's minority stakeholder Unitech and it threatened to initiate legal action, if Uninor goes ahead with the auction.

[43] Telenor in August 2012 said it would buy out Unitech Wireless for "₹4,190 crore", if there are no bidders for the Indian mobile phone operator's assets.

Telenor India has won many recognitions and industry awards for its business practices and sustainability programs:[citation needed] 2016: 2015: 2014: 2013: 2012: 2011: