TeleVisa, officially known as the Televisión Independiente, S.A. became the first privately owned television station to begin operations in Venezuela.
On the evening of March 4, 1953, Televisa (call sign YVLV-TV, channel four), began its testing phase.
On Sunday, 9 August 1953, this station broadcast, for the first time in Venezuela, a horse race, which was narrated by Luis Plácido Pisarello.
Also created by Veloz Mancera, on 5 May 1956, the inaugural act of the first regional television station in Venezuela took place: Televisa del Zulia, which operated from Maracaibo.
In 1960, the President of Venezuela, Rómulo Betancourt, proposed to Diego Cisneros that he purchase Televisa, which had already declared bankruptcy.