The new branding was intended to downplay the organization's antiquated formal name in favor of a more straightforward identity, and features a separating line (typically used to separate the organization's wordmark from a simplified image of the Emmy Award statuette) used to symbolize a screen, and also portrayed as a "portal".

[5][6] In 2016, producer Hayma Washington was elected chairman and CEO of the Academy of Arts and Sciences, becoming the first African-American to hold the position.

The name "Emmy" was derived from "Immy", a nickname for the image orthicon camera tube, which aided the progress of modern television.

The word was feminized as "Emmy" to match the statuette, which depicted a winged woman holding an atom.

The Academy of Television Arts & Sciences also presents the Los Angeles Emmy Awards.