In the 1950s, the country had a first experience undertaken by a French company, known as TELMA, who saw in the European community in Morocco a potential audience.
The experiment was short-lived and the station ceased broadcasts soon after covering the return of Sultan Mohammed V (later King) to Morocco on November 16, 1955.
The cancellation was over political reasons generated by the Moroccan nationalist movement, which ultimately deprived the company of advertising resources, local advertisers gradually withdrawing their contracts for fear of possible reprisals, as reported in an interview with Abdellah Chakroun, former Director of Moroccan Television, author of the book "Reflections on the Audiovisual and Theater".
The status of the TVM has moved successively from the regime of legal capacity and financial autonomy to that of the public institution, and then to its integration into the central administration of the Ministry of Communication, with a subsidiary budget.
In terms of resources, the TVM ensures the balance of its budget through a grant from the State, in addition to a contribution-based contribution indexed to the energy consumption of households, the surplus of revenues of the Autonomous Advertising Service (SAP), as well as miscellaneous and accidental revenues resulting from the income from its services.