News music packages consist of the following: opens, closes, bumpers, topicals (promo beds), franchise opens/stingers, IDs, utility tracks, and billboards.
In newscasts airing on WZVN, NBC network ID stingers can be heard in the news opens, even though WZVN-TV is an ABC affiliate.
Many memorable packages, such as Hello[6] and Turn to... by Frank Gari, were composed during this era, and some were even used on international and non-English stations.
[7][8] By the 1990s, many stations had adopted a more hard-hitting approach to branding, resulting in a reduced demand for traditional promotion campaigns.
Davenport, Iowa station KWQC-TV, which had used the package into the 2010s, revived it in 2023 to commemorate 75 years on air.