On 14 September 2001, Tell-Tale signed a deal with Gullane Entertainment for the production on two new shows, Ella, and Sprogs, with the latter company distributing the series.
[2] On September 1 that year, it was announced that Universal Pictures had acquired worldwide distribution rights to the series.
[9] In 2006, Will Brenton and Iain Lauchlan bought back Tell-Tale (excluding most of its catalogue) and rebranded it as Wish Films.
In 2008, Wish produced their first international co-production, a TV adaptation of Wibbly Pig, based on the children's book of the same name by Mick Inkpen, with Canadian-based 9 Story Entertainment, with the latter holding distribution rights in the Americas, and BBC Worldwide holding distribution rights in all other regions.
[11][12] On 6 May 2010, CBeebies commissioned a new show from Wish to air on the channel's summer schedule called Mighty-Mites, presented by Sarah-Jane Honeywell.