Neither version mentioned the band's name on the sleeve; instead the song title and catalogue number FAC 63 were embossed into the cover.

Vocalist Bernard Sumner has since explained that the scream was from him due to bandmates thrusting a snowball down his shirt during recording.

Set to the song's 1987 re-recording the film features a young woman in Paris who steals a vinyl copy of the song's original 12-inch release from a vintage record shop (the now defunct Bimbo Tower), along with a bouquet from a flower shop, before returning to her apartment.

At this point the video shifts from black and white to full color, starting with the bouquet before quickly encompassing the whole scene.

The storyline of the video may refer to Ian Curtis, the late frontman/singer of Joy Division, New Order's previous formation, who used to shoplift records.