The Ten Guides' onair look changed several times since July 2004 when the channel launched.

[1] The most recent onair identity of the Ten Guide, prior to the channel's closure, launched on 1 June 2007.

The guide featured a larger 16:9 ratio preview of Network Ten's main service.

The design and colour scheme was based on Network Ten's on-air branding which launched in early 2007.

The Ten Guide was closed down on 20 November 2007, due to the channel needing to be removed to free up more room on the spectrum to enable the increase of the bit rate to the Network Ten and Ten HD channels, as well as providing an increased digital programming guide, which can be read on some digital televisions and set top boxes.