During his cross-Canada run, he rejected every endorsement he was offered (including from multinational corporations such as McDonald's), as he felt that it would detract from his goal of creating public awareness.

The Terry Fox Runs have no advertisements on any race related materials (such as T-shirts, banners, etc.).

The Run is a volunteer led, all-inclusive, non-competitive event with no corporate sponsorship, incentives or fundraising minimums.

In the fiscal year ending March 31, 2013, The Terry Fox Foundation directed $27.7 million to its cancer research programs.

These events include National School Run Day,[5] where schools throughout Canada hold a Run to commemorate Fox and raise funds, and The Great Canadian Hair "Do",[6] which is a fundraising event that can take place at any time of the year.