[1] The Tarahumara people regard the beer as sacred, and it forms a significant part of their society.
[2][3] Anthropologist John Kennedy reports that "the average Tarahumaras spends at least 100 days per year directly concerned with tesgüino and much of this time under its influence or aftereffects."
[1] The Tarahumara people gather every year during Easter week (semana santa) and drink large amounts of Tesgüino together while following rituals.
[5] While tesgüino made from corn is considered the most sacred, the Tarahumara also make beer from agave[3] and wheat,[4] as well as other alcoholic beverages made from fruits such as peaches, berries, crab apples, cactus fruits, and mesquite seeds.
[6] The beer is made from corn kernels which are soaked, sprouted, then ground up, boiled and left to ferment naturally with wild yeast.