[8] On February 5, a rally was held in front of the Treasury Department, organized by word of mouth and social media, with initially 50 participants that grew into hundreds.

[9][10] Actor Alex Winter started amplifying on Bluesky after speaking with sociologist Joan Donovan, who suggested a Tesla protest.

Musician Sheryl Crow posted to social media a video showing a flatbed truck removing a Tesla she had sold in protest.

Workers included Hai Binh Nguyen, who lamented the halting of her work at the Consumer Financial Protection Bureau where she takes action against unfair business practices.

[18] Similar protests occurred in cities like Jacksonville, Florida, and Tucson, Arizona, where participants carried signs with slogans such as "Burn a Tesla: Save Democracy.

In Salem, Oregon, on January 20, witnesses stated that Molotov cocktails were thrown at the Tesla store sparking two fires doing an estimated half million in damages.