Naot

Teva Naot (Hebrew: טבע נאות) is an Israeli shoe and sandal manufacturer based at Kibbutz Neot Mordechai.

Naot's products include a variety of shoes and sandals for men, women and children with special insoles that conform to the shape of the wearer's foot.

"I aimed at a sort of Israelization of Birkenstock,” said Bar-Nahor, referring to a well-known German footwear manufacturer.

Traditional biblical sandals had inflexible soles; Naot used a flexible footbed of cork, natural rubber or leather.

[3] In 2011 Teva Naot was targeted by Canadian protesters who said that the soles were manufactured in the controversial Gush Etzion West Bank settlements.