HMHB’s mission evolved into a movement to improve the health and safety of mothers, babies and families through educational materials and collaborative partnerships.
It provides scientifically-reviewed health tips, reminders and information about community resources, delivered via SMS text messages sent to the mobile phones of subscribing women.
[6] In October 2007, HMHB was part of a Maternal Nutrition Group made up of academics in obstetrics and nutritionists that released recommendations on seafood consumption during pregnancy.
[7] This recommendation conflicted with official public health advice from EPA/FDA, due to the amount of mercury found in seafood posing a risk to fetal and newborn brain development.
HMHB received a $70,000 donation from the National Fisheries Institute, an industry group formed to promote eating seafood, prior to releasing this recommendation.