After last year's successful summer tour Arhizei To Party which was attended by more than 190 thousand spectators in 29 cities in Greece, Paparizou and Ivi collaborated again.

The company chose Paparizou because she expressed all the values that characterize the new philosophy, such as freshness, naturalness, authenticity, good will and humour.

In addition, a new promotional spot aired starting 12 May in which Paparizou has the leading role as Ivi's "sweet bird".

On 7 January 2009 Cypriot radio station Super Fm published the most played songs of 2009 according to Nielsen Music Control.

She holds a feathered pillow and an Ivi brand soft drink, the corporate sponsor of the video, which explodes because it was shaken.