The origins of string lie in American R&B, surf-rock artists like The Ventures and Dick Dale, Exotica, rockabilly and country and western brought to Thailand by American and Australian soldiers serving in Vietnam in the late 1950s and early 1960s.
While the Thai population still largely enjoys traditional genres like Luk Krung and Luk Thung, there is a surge in interest in Western pop and rock.
[1] This era marks the point when Western-styled pop music had penetrated the taste of the Thai audiences, leading to more Westernized beats and melodies.
[1] T-pop had begun to gain traction internationally with the rise of Thai BL.
In the 21st century, Thailand has been exporting many kinds of cultural products overseas, especially in Southeast Asia,[4] such as lakhon (television drama), movies and BL series from GMMTV – GDH and lukkwad-pop (Thai teen pop).