"That Same Old Feeling" is the title of a pop song composed by John Macleod and Tony Macaulay which in 1970 was a Top Ten UK hit for Pickettywitch, an English band fronted by Polly Brown.

[citation needed] The first evident version of the song in its standard format was that cut by The Fortunes, best known for their hit "You've Got Your Troubles", #2 UK in August 1965: although their hitmaking career had evidently ended by mid-1966 the group had returned to prominence in 1969 via their recording the iconic "It's the Real Thing" jingle for Coca-Cola at the behest of Billy Davis, former Chess Records a&r man turned ad executive, and The Fortunes made their recording of "That Same Old Feeling" - as "Same Old Feeling" - for a 1969 album entitled It's the Real Thing.

Produced by Noel Walker - who had overseen The Fortunes' three mid-60s UK chart hits - and Billy Davis, It's the Real Thing was not made available for public purchase or radio airplay, rather being distributed to the Coca-Cola employees who attended a company convention held in Houston.

[6] The song's co-writer John Macleod had begun to record Pickettywitch for Pye Records in the summer of 1969, the band's debut single "You Got Me So I Don't Know" being released 25 July 1969: for their second release Macleod had the band record "That Same Old Feeling" with a resultant #5 hit spending five weeks in the Top Ten in March and April 1970: the track also afforded Pickettywitch a hit in Ireland, New Zealand and South Africa with respective chart peaks of #6, #7 and #17.

[7][8] In 2002, Robin Carmody of Freaky Trigger named it in his list of ten British bubblegum pop "classics", writing that "Like so much Britgum, the imagery here – oak trees, cottages etc.