Set in Greenpatch, a fictional Australian bushland town, the series presents stories through the activities and misadventures of Blinky Bill, as well as his family and friends.

The second season was a Yoram Gross Film Studios co-production with EM.Entertainment, WDR/ARD and VIDEAL of Germany, as well as the Australian Broadcasting Corporation.

[citation needed] In 2005, a television movie entitled Blinky Bill's White Christmas was produced by Yoram Gross-EM.TV,[3] with the co-production of WDR (Germany).

[5] The theme of the first series carried a strong anti-woodchip message, with the second line saying "Save us from that woodchip mill", together with scenes of forest destruction.

In the following two series, these song lyrics and the opening credits sequence were different (the line in the theme became "You'll never catch him standing still"), reflecting the change in storylines and locations.