For ten weeks from the middle of June 1901 Harry Arthur Saintsbury trod the boards as the theatre's leading man, playing in costume dramas.

[5] Following World War II, the theatre became well patronised by the local population - in 1950 85% of season ticket holders lived within the boundaries of Birmingham.

The theatre currently seats 1,371 and hosts a busy programme of touring drama, West End shows and stand-up comedy.

[8] Dad's Army star Arthur Lowe collapsed because of a stroke in his dressing room in the theatre before a performance of Home at Seven, and later died in hospital on 15 April 1982 aged 66.

The theatre also presented the world premiere of Leslie Bricusse's Scrooge: The Musical starring Anthony Newley in November 1992.

Under the ownership of Clear Channel the theatre continued to provide and attract a range of entertainment, including musicals, comedy, plays, opera and concerts.

Comedians including Stewart Lee, Seann Walsh, Jack Dee and Micky Flanagan have all performed at the theatre in recent years.

On 17 September 2018, the theatre was relaunched as The Alexandra following a £650,000 refurbishment and corporate re-brand to the venue which was unveiled in October 2018 for the opening of the Motown The Musical UK tour.

In November 2024, the theatre presented the world premiere of Here & Now, a jukebox musical based on the songs of the pop group Steps who made a special appearance at the gala night during the Finale Megamix.