Lanphier won the American Venus title and was chosen by Famous Players–Lasky then production manager Walter Wanger a role in the film.

[5][6] The American Venus proved to be more helpful to the careers of star Esther Ralston and Louise Brooks who was cast in a supporting role.

Ralston had previously played supporting roles in the silent features Huckleberry Finn and Beggar on Horseback (1925).

The film was shot in part in early September at the Miss America beauty pageant on Boardwalk Hall in Atlantic City, New Jersey, and later at Paramount's Famous Players–Lasky's Astoria Studios on Long Island, as well as on the Coney Island boardwalk in Greenwich, Connecticut (in the vicinity of Round Hill and Banksville), and “near a swimming hole” in Ocala, Florida.

A benefit screening of the film also took place at midnight on December 31, 1925 at the American Theater in Oakland, California -- the hometown of star Fay Lanphier.