The album features a variety of experimental genres, varying from dance pop to grime.

Wiley also confirmed that his friend Meryl Fernandes, who portrayed Afia Masood in British soap opera EastEnders named his album.

Wiley collaborated with an extensive number of artists for the album, with featured guest appearances including Far East Movement, Kano, Skepta, JME, Ghetts, Griminal, Manga, Frisco, Big Shizz, Double S, Chip, Wrigz, J2K, Ice Kid and Megaman, Tulisa, Angel and Emeli Sandé.

It entered the top ten of the UK Singles Chart on the week ending 3 March 2013 at number 9.

"Lights On", featuring Angel and Tinchy Stryder, was released as the album's fourth single on 7 June 2013.