It is set in the posh seaside town of Bay City, where the privileged residents are entangled in one scandal, betrayal or love affair after the other.

Created by Martin, The Bay was announced in May 2010, with Tristan Rogers, Lilly Melgar, John Callahan and Sandra Robinson attached to star.

[4] Days later, We Love Soaps reported that Mary Beth Evans had been cast as the lead female, Sara Garrett.

[5] Matthew Ashford was added in July as Steve Jensen, Sara's rapist and the father of her eldest child, Brian.

[9] Martin executive produces with Wendy Riche and Kristos Andrews, who also stars as Sara's son, Pete Garrett.

[13][14] In February 2011, Jim Romanovich of Associated Television International announced plans to repackage the series into 30-minute episodes and pitch it to cable networks and key local TV stations.

In April 2015, Soap Opera Digest reported that episodes of The Bay would be re-released on Amazon Prime in summer 2016 as two 14-episode seasons.

[37] Carolyn Hennesy, Jade Harlow, and Kym Whitley were nominated in the newly created category Outstanding Supporting or Guest Actress in a Digital Daytime Drama Series, and Nicolas Coster, Matthew Ashford, and Ronn Moss were nominated in the newly created category Outstanding Supporting or Guest Actor in a Digital Daytime Drama Series.

[37] The Bay won Outstanding Digital Series, and swept the performer categories with wins for Evans, Andrews, Hennesy, and Coster.