The first two albums featured songs that have been used in British television advertisements, which are partially responsible for the band's recognition: Sunshine Hit Me's "A Minha Menina", a cover of an Os Mutantes track (originally by Jorge Ben), appeared in a Citroën car commercial and also an advert for Magners Irish Cider, whilst "Chicken Payback" and "Wash in the Rain", both from Free the Bees, were incorporated in adverts for Sure Deodorant for Men and Sainsbury's, respectively.

"Chicken Payback" was also used to introduce the Northern comic character Stan Hibbert on Sky Sports' Soccer AM, as well as the 'bed' track for The Radcliffe and Maconie programme on BBC Radio 6 Music.

[citation needed] The song was used in a 60-second flagship advert produced by Karmarama commissioned by Age UK to launch the charity's 2011 "Thank You" campaign.

It was performed by 81-year-old Joy Graham[1] accompanied by a jazz orchestra and was directed by BAFTA winning director Becky Martin of Channel 4 sitcom Peep Show.

[3] In 2010, The Bees performed a set for The Sun, covering "We Speak No Americano" and playing songs from their album, Every Step's A Yes.