The Beginning (Black Eyed Peas album)

The Beginning is the sixth studio album by American musical group the Black Eyed Peas, released on November 26, 2010 by Interscope Records.

The Beginning debuted at number six on the US Billboard 200 chart, with first-week sales of 119,000 units; critical reception was generally mixed to negative.

left off" and felt that "they give themselves over more fully than ever to the groove palette of club culture, stirring up electro funk, Euro-trance and classic disco.

"[19] Entertainment Weekly writer Simon Vozick-Levinson gave the album a very positive review and stated "The Beginning wisely sticks with the heavier electronic beats they began importing from European clubs for The E.N.D.

— a key ingredient that transformed the Black Eyed Peas from merely major stars to arguably the biggest chart act going [...] Every song is piled high with sticky pop melodies, slick hip-hop rhythms, bright synth parts, and vocals that have been diced and processed to high heaven, all furthering the goal of maximum catchiness.

"[29] In his review for The Independent, Andy Gill gave it three out of five stars and wrote "It's a textbook blend of the over-familiar and the electronically treated, though their use of auto-tune and digital-stutter vocal effects is a touch more restrained than usual.

From there on, the aspect never extends beyond the dancefloor, with martial synth-stomp riffs, spartan electro beats and loping bass grooves driving tracks.

with few differences, "less of Fergie’s actressy, un-Autotuned belting (too bad about that), bolder two-step techno beats, more heavily draped synthesizer tones and a fascination with late ’70s and early ’80s pop radio."

"[31] musicOMH writer Luke Winkie stated that "will.i.am's productions sound like the bare minimum one could throw together and call a beat, usually encompassed by a simplified drum sequence and a buzzsaw synth turned up to the red and repeated long enough for DJs to make their paycheck" and wrote "the band has a knack of elongating their elementally good ideas into preposterously tiresome compositions.

After a performance on The X Factor on December 5, 2010, the album rose eight places to number nine and subsequently spent three weeks in the top ten.

The Black Eyed Peas performing " Don't Stop the Party " in Walmart Meeting, 2011