Shortly after the release of the Originals' first hit "Baby, I'm for Real", Motown issued this similarly produced record, which was a Marvin Gaye production.
Gaye had proved skeptics at the label wrong by producing a hit song for another act.
On her 1971 album Gonna Take a Miracle, singer-songwriter Laura Nyro performed a version of "The Bells" with backing vocals by the group Labelle.
[3] Two decades later, 1990s R&B band Color Me Badd covered the song on their 1993 album, Time and Chance.
Much like After 7's cover of "Baby I'm for Real" two years prior, the song entered the R&B charts again, but didn't prove to be as successful as After 7's venture.