He is accompanied by his wife, Marie, and a meek cousin, Samuel, who loses their documents, causing customs agents to seize some of their cargo.
As they proceed along the Ivory Coast, a plan occurs to Vic to purchase 300 cases of beer and deliver it to thirsty natives for sale.
Bosley Crowther of The New York Times wrote the movie doesn't work "despite the vigor and desperation that the tireless director, Richard Fleischer, has got the actors to display.
Once we have found that Gregory Ratoff, in the role of the drunken German guide, is a sneak in a comedy character's get-up, there is no more flavor or hope.
And there's a delightful meeting along a jungle road with a band of gaily dressed natives who trade some heavy wood-chopping for some cases of beer.