The Big Payoff is a daytime and primetime game show that premiered on NBC in 1951, and ended its network run on CBS in 1959.

[2] Contestants were selected from men who mailed in letters explaining why the women in their lives deserved prizes.

Late in the network run, the format changed to three competing couples playing a guessing game.

[citation needed] On Tuesdays, the format changed to the "Little Big Payoff" in which children sent in a letter in which they voiced the reason that they should appear.

Getting this question correct, the individual was awarded the "big payoff" of a mink coat or a trip to Europe, or both.