In June 1995, Ordway was named Program Director of Sports Radio 850 WEEI and created the current format in the afternoon drive slot.
WEEI has had a long running feud with The Boston Globe that started in 1999 when sportswriter Ron Borges called New York Yankees pitcher Hideki Irabu a "fat jap."
"[3] Bill Simmons, a popular columnist for ESPN The Magazine, has been a longtime critic of The Big Show, claiming that it is obnoxious and lacks sophistication.
Complaints covered a wide range of subjects, including sports teams and stars, the hosts, other listeners, celebrities, current events and local politicians.
There were numerous running jokes on the Whiner Line, many of which were by local comedian Graig Murphy, who performed impersonations which include, Robert Kraft, Terry Francona, Grady Little, Shannon Sharpe, Harry Caray, Deval Patrick and Dave Lewis.