For the 15-minute show, Bill Morrow provided a script of sorts, Ken Carpenter was the announcer and Murdo MacKenzie edited it all together using songs that the singer had pre-recorded at sessions with Buddy Cole and his trio (Buddy on piano and electric organ, Perry Botkin [later replaced by Vince Terri] on guitar, banjo etc., Don Whittaker on bass, Nick Fatool on drums).
Commercial recordings, and songs utilised in the earlier General Electric series, were employed too as were guest appearances of his sons, primarily Lindsay.
[1] Variety reviewed the opening show, saying inter alia, "…So now, Bing Crosby is on a CBS radio, across the board quarter, in the fractional 9.15 pm time that listeners are bound to find.
He’s now the elder statesman singer, the doyen of his bracket and as great a radio personality, as ever…Bing is an exponent of the ‘sing’ but his talk is true, an incredible combination that he's made all his own, over the years, whether on an hour's kick or on tit-bits of this or that.
Finally, this Crosby series is being broadcast sustaining (and how could one better epitomize the plight of network radio than by the single sorry fact that the whole high-powered CBS sales staff was unable to find a sponsor for a man whose products are still top sellers in record shops and movie houses?)...