The magazine's first three issues contained additional sections of Travel, Design, Charity Events, Celebs, The Island, Fashion, Wine & Dine and Photo Gallery.

By the fourth issue, the magazine underwent slight design changes, streamlining the colors and better defining the sections.

New editor-in-chief Jennifer Fauci wrote a history of the publisher and the publication[1] Also included within the pages are features on The Theodore Roosevelt Museum at Old Orchard, Andrew Zimmern, Gregg Allman, Baiting Hollow Farm Vineyard and Horse Rescue, La Selva mansion and owner Debra Del Vecchio's beekeeping, the Broadway show On Your Feet!, New York Fashion Week, Melissa McBride of The Walking Dead (TV series), Jacques Torres, H. Jon Benjamin, Maria Rodale's cookbook Scratch, and Angela Susan Anton's social diary and charities she supports.

In April 2009, Boulevard launched a revised, more interactive version of its website and branded it "B Online."

The new website offered a more streamlined look and feel as well as the ability to search articles, create events, better handling of multimedia photos and videos as well as the ability to print, pdf and email articles, as well as online advertising, Fitness Made Simple celebrity John Basedow and Q104.3 "Out of the Box" host, Jonathan Clarke, both have blogs on the website.