The Box (Roddy Ricch song)

[6] The song begins with a "triumphant introduction that amounts to an orchestral swell", which many listeners attributed to as a sample of the intro on "Love Sex Magic" by Ciara.

Regarding Ricch's craft as a writer, Mall noted "the fact that he retains writing credit here and on several other tracks that are charting, including those where he is a featured artist, speaks to a strong business savvy on his part".

[20] Vulture's Paul Thompson said Ricch "raps with verve", calling the song "strange and eccentric", while noting Ricch's vocal versatility in the song, writing, he "moves easily between vocal modes, sounding defiant ('I won't ever sell my soooooouuuuuullllll, and I can back that'), conspiratorial ('Got a bitch that's looking like Aaliyah — she a model'), or playful — like when he cackles unnervingly at the beginning of the second verse".

Whether it's the head-bopping harmony on 'The Box' or the flute backed, Gunna-assisted single, 'Start Wit Me,' Roddy excels at producing choruses that stick and only get better with repeat listens.

"[22] Writing for Pitchfork, Alphonse Pierre stated that on the song, which features a "hard-hitting beat that sounds like a teapot is boiling in the background, [Ricch] finds a new delivery and pitch nearly every 10 seconds.

Findlay called the song's "eee err" intro "creative and soon-to-be-iconic" and labeled Ricch's flow as confident and charismatic.

[31] The "action-packed"[30][32] video starts with Ricch speeding in a "super charged" muscle car[32] in a "Fast & Furious-style street race".

[32] The video then cuts to a basketball game, where Ricch is seen scoring the game-winning shot, "flying" in the air, akin to NBA icon Michael Jordan,[32] with what MTV's Madeline Roth called an "impressive (and definitely far-fetched)" slam dunk.

[32] Multiple scenes reference the song's lyrics, such as when Ricch delivers a speech from the White House,[30] alluding to the line "I'm a 2020 presidential candidate".

Halle Kiefer of Vulture noted a theme in the video: "the visual follows Ricch's unstoppable success as it takes him to surreal lengths, whether it be lounging on a bed suspended over sharks, casually walking up the side of a building or dancing in front of an explosive game of chicken".