Beginning as Andover Sound in 2008, from 2011 the station was owned and operated by Bauer Radio as part of The Breeze network.
On 12 March 2012, Celador announced Newbury Sound and Andover Sound would be rebranded as The Breeze, falling in line with an existing network of stations serving South Hampshire and the West of England (Bristol, Somerset and West Wiltshire).
However, breakfast and weekday drive-time programming was presented from Basingstoke, with networked output from Southampton during off-peak hours.
[2][3] As Andover Sound, the station won various radio industry awards, including a New York Festivals News/Documentary Special accolade in July 2009 for Remembering Jamie, a half-hour programme on the sudden death of a local teenager.
At the 2010 Sony Radio Academy Awards, Andover Sound won silver in the News Journalist of the Year category (for editor Ben McGrail & journalist Faye Marsh) and was nominated in the Station of the Year (300,000 or fewer listeners) category.