A specially produced introduction was played that featured voice-over clips with jingles and other segments officially launching the station.
Shortly after the main on-air launch, James Moran and David Stratton (High Sheriff of Wiltshire) unveiled a gold coloured plaque in the reception area, in front of photographers and press reporters.
On 24 March 2010, the five YMC Ltd stations, including 3TR FM, were closed by administrators after multiple refusals on the part of regulator Ofcom to transfer the licences to them from South West Radio.
3TR had broadcast from Boreham Mill in Warminster, but the Total Star broadcasts came from Lime Kiln Studios in Wootton Bassett, near Swindon in Wiltshire, and networked shows were from Cheltenham in Gloucestershire.
In May 2011, it was announced that Total Star in West Wiltshire (along with sister stations in Swindon and Bath) was to be re-branded as More Radio from June 2011, because the owners of the stations, One Gold Radio Ltd (now More FM Ltd), had parted company from Total Star group Storm Radio Ltd.[4] The station was then relaunched as The Breeze from November 2011 when Celador acquired the Warminster licence.