Easy Radio South Coast

On 26 July 2007, Southampton FC confirmed it had sold the station to South Wales-based radio group Town & Country Broadcasting – a firm headed by lifelong Southampton FC fan Jason Bryant (formerly of Talksport and Virgin Radio).

TLRC sold Win FM to the Tindle Radio Group in September 2006, and the new owner rebranded the station as Dream 107.2 in October 2007, adopting a soft adult contemporary music policy.

With extensive competition in the South Hampshire marketplace from numerous regional rivals – including Ocean (now Heart), Wave 105 and Original 106 (now 106 Sam FM) – Dream 107.2 struggled to build an audience, and Tindle Group subsequently decided the station was not viable as a business and should be sold off.

A separate local daily breakfast programme for the Winchester licence area was maintained, though this was broadcast from the Southampton base.

subsequently entered into a joint-venture with TLRC to run the station (along with Spirit FM in Chichester and Isle of Wight Radio), with the club taking full control of The Quay when the partnership was dissolved in August 2009 (TLRC retained Spirit FM) and renaming the station Quay Radio.

The station was launched by County Sound's Terry Mann, formerly Programme Director of Radio 210, Reading.

However, when Mike Powell's UKRD Group won the Guildford licence (after it came up for renewal), Delta Radio was relaunched in 1996.

The decision to merge the two stations operationally was made in 1998 and the Wey Valley service was renamed Delta, and then in 2000, the Haslemere licence (which had previously been a part of the Surrey and North East Hampshire franchise) was merged with the Alton licence to finally form a single radio station.

[6] As under Radio Hampshire, the station operated a split breakfast programme (one for Southampton and one for Winchester), with all other programming shared across the two frequencies.

[7] The new station would be aimed at upmarket 40- to 59-year-olds and broadcast classic and contemporary easy listening music with a slight female bias.

In late July 2010, following Celador's purchase of the Portsmouth licence, the broadcast area of The Breeze expanded.

Local programming is broadcast 24 hours a day, including breakfast 6am-11am Monday to Friday presented by Kate Weston.