"[1] The cover of the Jug's first issue showed a girl in party dress and hat emerging from a bandbox holding a small bear; it proclaimed this the “Coming Out Number,” and the masthead identified it as “Vintage of 1920 ... Jugful Number 1.” Since its founding, the Brown Jug has been dissolved and resurrected a number of times by various Brown students and organizations.

[7] The so-called New Brown Jug scrapped the Mad Magazine style of the 1967-2008 period, instead opting for a clean black-and-white design with content more akin to the long-form satire found in McSweeney's.

Each issue has a theme to which most of the material relates, such as “religion,” “the future,” “evil” and “inventions.”[9] The Jug is about twenty-two pages in length and features mainly satirical articles in the style of McSweeney's, The New Yorker and Harper's Magazine, though it also regularly includes lists, cartoons, monologues, dialogues, poetry, journal entries, letters, timelines, and other sorts of written comedy.

I daresay that if all the sub-freshman who are intending to come to Brown could see it for what it is, a fraternity-ridden and lethargic academy of middle-class “boosters,” they would change their minds about starting for Providence next fall.

From the dot of 9 o’clock when we rush in to fear God for fifteen minutes every morning till Cap Cameron 'the campus policeman` puts the last blowzy drunk to bed, the spectacle is the same ..."[10]