It is a character study analyzing the psychological sources of resistance to Wellsian ideology, and was influenced by Wells's acquaintance with Carl Gustav Jung and his ideas.

This self-regarding, romantic, heroic personality comes over time to dominate his existence, falsifying his relations with the world.

Theodore Bulpington develops into a pretentious fraud who finally affirms a modus vivendi of falsehood: "I am a lie.

[4] Wells believed that the novel was as good as Kipps, but critics have not shared this view.

[5] The Bulpington of Blup contains several sexual scenes, and also contains passages critical of the Roman Catholic Church.