The Business is a sitcom which aired on The Movie Network in Canada and IFC in the United States.
The show centres on Vic Morgan (Rob Deleeuw), an adult film director of a low-budget softcore pornographic series similar to Girls Gone Wild.
He attempts to become a legitimate film maker after having converted to Judaism to be successful in the entertainment industry.
The series is filmed and produced in Montreal by Philms Pictures, and has a predominantly Canadian cast.
High off the success of the low-budget film he picked up at MUFF, Vic attempts to produce an indie-thriller and shed his reputation as a soft-core smut peddler.