In 1728 Franklin and Hugh Meredith conspired to start a newspaper that would compete with Andrew Bradford and his The American Weekly Mercury.
By this means the attention of the publick was fixed on that paper, and Keimer's proposals, which we burlesqu'd and ridicul'd, were disregarded.
[1]"The Busy-Body" was intended to suppress Keimer's readership by bolstering Bradford's sales of The American Weekly Mercury.
Marginalia on the issue of The American Weekly Mercury from February 18, 1729 held by the archives of The Library Company of Philadelphia (most likely made by Franklin) suggest that, "The Busy Body was begun by B.F. who wrote the first four Numbers, Part of No.
1" Franklin establishes the character of the anonymous Busy-Body as a self-declared "Censor Morum", or a critic of morals.
I, therefore, upon mature Deliberation, think fit to take no Body's Business wholly into my own Hands; and, out of Zeal for the Publick Good, design to erect my Self into a Kind of "Censor Morum"; proposing with your Allowance, to make Use of the Weekly Mercury as a Vehicle in which my Remonstrances shall be convey'd to the World.
The poem then goes on to describe local landmarks of colonial Philadelphia, including the courthouse, the "Stocks, Post and Pillory," and the Quaker Meeting House that once stood at the intersection of Market and Second.