The Arlington, Virginia-based organization is an independent national advisory board with members in the realm of education, medicine, government, business, and other relevant disciplines who assist in the development of programs and policies.
Member companies include Bacardi, Brown-Forman, DIAGEO, Edrington, Mast-Jägermeister US,[2] Moët Hennessy USA, Pernod Ricard and Suntory Global Spirits.
The Foundation for Advancing Alcohol Responsibility (Responsibility.org) works with law enforcement, public officials, educators, parents and students to create programs aimed at reducing the incidents of drunk driving and underage drinking: In 2008–2009, FAAR sponsored the National Student Advertising Competition held by the American Advertising Federation.
The quiz and online messages were measured by a Facebook Brand Lift Survey to determine how well the campaign increases a millennial's intention to drink responsibly.
Every year the Foundation for Advancing Alcohol Responsibility sponsors TED Talks at high schools and at universities to warn people how dangerous drunk driving is.