Meanwhile, creative director Ted Chaough of CGC, who sees himself as an upcoming rival to Don Draper, has already picked up two of SCDP's most recently lost clients (Clearasil and jai alai) and has his sights on Honda as well.
Bert Cooper and Joan Harris both independently advise Roger to bite the bullet so that SCDP can still have a chance to win the competition for Honda's business.
At the presentation, Don tells the Japanese that he is withdrawing SCDP from consideration, letting them know that he considered the contest dishonorable because Honda had entertained a bid from a rival agency (CGC) that broke the rules with a finished ad, and paying them back with $3,000 from his personal account.
Don shares a bottle of sake with Dr. Faye Miller and confides about his inner conflict on single fatherhood, as she reveals that she is not actually married but pretends to be in order to ward off men's advances.
[2] At one point, Pete Campbell describes an event as a "Margaret Dumont-sized disaster", a reference to the death of the actress in the same month that the episode is set, March 1965.