It believes that the crisis of climate change requires a national economic effort on the scale of the American mobilization of the home front during World War II.,[1] in order to transform the USA economy speedily.

[2] TCM was founded by Margaret Klein Salamon to confront climate change denial[3] and build the political will necessary to achieve the rapid and just transformation of the physical economy and society at large, delivering an integrated package of solutions for a regenerative, zero emissions and safe-climate economy, geared toward reversing global warming and the sixth mass extinction of species as rapidly as possible.

[4] Since at least 2008, public figures like environmental analyst Lester Brown,[5] former vice president Al Gore, author and energy expert Joseph J. Romm,[6] New York Times columnist Thomas Friedman,[7] writer Naomi Klein,[8] and climate activist Bill McKibben[9] have called for governmental climate action on the scale of the World War II mobilization to rapidly reduce greenhouse gas emissions.

In 2011, the heads of leading environmental organizations including 350.org, Sierra Club, Greenpeace, Friends of the Earth, and Rainforest Action Network signed a letter to Presidents Barack Obama and Hu Jintao calling for a "wartime-like mobilization" by the governments of the United States and China to cut carbon emissions 80% (based on 2006 levels) by 2020.

[11] Margaret Klein Salamon, Ezra Silk and allies developed a pledge-based movement-building strategy in which signers agree to vote for political candidates who have signed the pledge over those who have not.