[9] The organization was partially funded by proceeds donated from Gore's 2006 documentary An Inconvenient Truth, as well as profits from the book of the same name.

The distributor of An Inconvenient Truth, Paramount Classics, also donated 5 percent of the film's box office earnings to the Alliance.

[10] The Alliance encouraged federal policies that limited greenhouse gas emissions and supported low-carbon power sources.

[12][13] The campaign, which included an advertisement called "We Can Solve It" featuring Nancy Pelosi and Newt Gingrich jointly calling for a response to climate change, was created to prompt public action against climate change on a national and international level.

This campaign supported climate change legislation in the United States[7][12] and, according to The Washington Post in 2008, was one of the farthest reaching public advocacy initiatives in recent history.

[10] Also in 2008, the Alliance created the Reality Coalition in partnership with the National Wildlife Federation, the League of Conservation Voters, the Natural Resources Defense Council and the Sierra Club.

The Reality Coalition used television, print and online advertisements as well as grassroots events to challenge the idea of coal pollution mitigation.

[14][15] The Climate Project, founded in 2006 and based in Nashville, Tennessee, was also supported by Gore's profits from the documentary An Inconvenient Truth.

[2] The event included celebrity hosts and panel members such as Renee Zellweger, Fran Drescher and Virgin Group's Sir Richard Branson.

[38] A second webcast called 24 Hours of Reality: The Dirty Weather Report was broadcast beginning on November 14, 2012.

[35] This broadcast followed a format similar to the inaugural event and featured speeches and presentations from more than 100 activists, business leaders and scientists in 24 locations.